A Email design · 04 Back in stock Transactional · trigger: watchlist × restock scan Hub
Inbox · amelia.r@example.com never asks for passwords or full card numbers
A
ApexCommerce <hello@apexcommerce.com.au>
Sage XL is back — small wave now, bigger one mid-October
to amelia.r@example.com · Fri 4 Sep 2026, 7:04am AEST
A watchlist · since 29 Aug

Eucalyptus Hooded Parka — Sage XL

$249.00 incl. GST · you watched it for 6 days · 41 people watched this size, and this wave is 60 units — we'd rather tell you the real maths than manufacture a countdown.

No holds, no carts reserved

First in, first dressed. If it sells out before you get there, the mid-October wave (PO 2214, +180 units, ETA 19 Sep into MEL-DC) is already on a boat — and your watchlist stays armed for it automatically.

View the parka in Sage XL See all Sage outerwear in stock now

ApexCommerce Pty Ltd · ABN 48 622 118 907 · L5/120 Spencer St, Melbourne VIC 3000
You asked us to tell you — this is us telling you. One email per restock, never a series.
Manage watchlist alerts · Unwatch this item · Plain-text version

Behind this email

Trigger
stock scan 6:58am × watchlist (41 watchers, XL)
Merge tags
{product} {size} {price} {watch_days} {wave_units} {next_wave_eta}
Send window
7:04am — inside quiet-hours edge (8am rule is SMS; email batch starts 7am)
Scarcity copy
real numbers only: watchers + wave size; fake timers banned by style guide
Re-arm
watchlist auto-continues to next wave unless unwatched

Anti-dark-pattern notes

No countdown, no "3 people viewing" — the honest maths (41 watchers, 60 units) converts better in our A/B and sleeps better at night.
The next-wave sentence does the work of a second email: one send, two chances, zero nagging.
Unwatch is one tap and honoured instantly — the footer link and the PDP bell share one state.