A Email design · 01 Order confirmation Transactional · trigger: payment captured Hub
Inbox · charlotte.m@example.com never asks for passwords or full card numbers
A
ApexCommerce <hello@apexcommerce.com.au>
Order APX-2026-08412 confirmed — arriving Friday
to charlotte.m@example.com · Fri 11 Sep 2026, 4:49pm AEST
A ApexCommerce · Melbourne

Thanks, Charlotte — it's paid and picking now.

Two items, one box, double-boxed because the headphones deserve better. Your delivery window lands by SMS and right here.

Eucalyptus Hooded Parka — Sage M
APX-WOM-0412-SG-M · qty 1 · AW26 markdown applied
$249.00
QuietComfort Ultra — Ocean
APX-ELE-1188-OC · qty 1
$349.00
Express metro — free over $150
StarTrack Express · signature required (you've authorised safe-drop)
$0.00
Total paid
Includes GST of $54.36 · Visa •••• 4242
$598.00
Track order 08412 View GST tax invoice INV-2026-08412
+$29 rewards pending

Lands in your wallet the moment delivery scans — not before, so it's never a promise we can't keep.

ApexCommerce Pty Ltd · ABN 48 622 118 907 · L5/120 Spencer St, Melbourne VIC 3000
You're getting this because it's a receipt for something you bought — transactional emails can't be switched off, and we think that's right.
Delivery & contact preferences · Privacy · Read this in plain text

Behind this email

Trigger
payment captured (4:47pm) + 90s settle delay
Merge tags
{first_name} {order_id} {lines} {gst_amount} {eta_window} {rewards_pending}
SMS mirror
"ApexCommerce: order 08412 confirmed, $598.00. Arriving Fri 12 Sep — window SMS comes later. Invoice in your email."
Quiet hours
n/a — transactional sends immediately
Plain-text
auto-generated twin, same links
Dark mode
tested: logo + totals hold contrast

Copy rules it follows

GST line mandatory and exact — $54.36 here equals checkout and invoice to the cent.
No fake urgency: "arriving Friday" is the computed ETA, and if it moves, the next email says so first.
Safety line in the client bar is product copy, not decoration — phishing drills reference it monthly.