G'day Ben — you're in.

One account, four categories, and a delivery promise we actually staff. Here's the $10 we mentioned at sign-up, plus the three things worth knowing before your first order.

your first-order credit · min spend $100 · expires 10 Oct

WELCOME10

one per account · stacks after markdowns, before rewards

Order by 2pm, dispatched same day

metro MEL/SYD/BNE · free express over $150 · lockers free always

30-day returns, free drop-off

change of mind included · faulty is always free, including pickup

Rewards on everything, ~5% back

$5 on a $100 order, lands when delivery scans, never expires while active

Start browsing Set how (and how often) we talk to you

ApexCommerce Pty Ltd · ABN 48 622 118 907 · L5/120 Spencer St, Melbourne VIC 3000
You created an account and opted in to welcome emails — this is 1 of 3, then we behave.
Unsubscribe (welcome series only) · Privacy policy · Plain-text version

Behind this email

Series: 1 of 3 · +2 days "how delivery works" · +5 days "rewards explainer" · then silence until behaviour
Merge tags: {first_name} {credit_code} {credit_expiry} {city_promise}
Open rate: 52% (series avg 42%) — the credit does the lifting, the promises do the retaining
Consent: checkbox at sign-up, pre-ticked = never; source logged (APP 7)
Quiet hours: 7:31pm send = inside 8am–8pm marketing window

Series discipline

Three emails, then the series ends by design — open-ended welcome drips are how brands become noise.

Credit terms live in the email body, not a landing page: min spend, expiry, stacking order — all three, upfront.

Unsubscribe here kills the series but keeps transactional — the footer says exactly that, in words.