Locker Love
Draft · 6–20 Oct 2026 · celebrate the people who never miss a pickup
1 · Audience
locker regulars · 6,120
∩ metro same-day · 5,406
− at-risk · 84
− open disputes · 3
Final reachable: 5,319. Suppressions are automatic: open ticket, open return, unsubscribe, SMS cap reached this week.
2 · Offer
No coupon code needed — perks attach to the delivery method, so nothing to copy-paste and nothing to leak.
3 · Channels & schedule (AEST)
| Channel | When | Creative | Cap check |
|---|---|---|---|
| Home banner swap | 6 Oct 00:00 (CMS scheduled) | locker hero · alt text ✓ | n/a |
| 6 Oct 10:00 | Locker Love template (draft) | 1 of 2/wk | |
| SMS | 6 Oct 11:00 | "Double rewards on locker orders till 20 Oct — ApexCommerce" + STOP | 2 of 2/wk for 1,204 |
| Locker screens | 6 Oct → 20 Oct | 212 Smith St + 14 others · 10s loop | n/a |
Reach forecast
- Email-eligible
- 5,042 (94.8% marketing consent)
- SMS-eligible
- 3,908 (consent + cap headroom)
- Expected orders
- 410 (8.1% of audience)
- Expected revenue
- $58,300 · AOV $142
- Cost
- $2,140 SMS + $0 owned channels
- ROAS plan
- 27:1 on SMS alone
Guardrails checklist
Consent source logged per recipient (APP 7)
Unsubscribe link + SMS STOP wording
Quiet hours (SMS 11:00 send)
Frequency caps respected
5% holdout (266 customers) reserved
SMS spend > $2k → Head of Retail sign-off
Priya: approve in-person Friday — bring the 214-person "locker code bounce" segment; they get email-only this round (INC-44).
After launch
Daily lift read vs holdout from day 3 — kill switch if lift < 1pt by day 7.
Wrap report auto-drafted 21 Oct into this page (Father's Day layout).