Home builder
6 live blocks · 1 scheduled swap · 1 draft blocked on a11y · max 8 blocks per page (LCP budget)
Block stack (top → bottom)
1 · Hero — AW26 Eucalyptus campaignLiveA/B 50/50 · variant B model shot
webp 168KB · alt ✓ · CTA "Shop new season" · test ends 18 Sep
2 · Category tiles ×4Live
Electronics · Fashion · Home · Beauty · auto best-seller thumbs
3 · Promo strip — Spring Flash countdownScheduled 26 Sep 00:00
replaces "Free express over $150" strip · countdown to 3 Oct · links SPRING25 terms
4 · Best sellers carouselLive
rule: 7d units, in-stock only, P8 Muuto auto-hidden (OOS)
5 · Review wallLive
4.8★ from 21,400 reviews · rotates 3 verified quotes nightly
6 · Sustainability bandLive
carbon-neutral delivery copy · links impact page
7 · Brand spotlight — Country RoadDraft · blocked
spotlight image has no alt text — a11y gate blocks publish
Publish queue
Promo strip swap26 Sep 00:00
Hero A/B end → winner auto-publish18 Sep 09:00
Brand spotlightblocked
Scheduled swaps run unattended but every one names a human on-call (this week: Maya C.).
Page budget
- Blocks
- 6 of 8 max
- Hero weight
- 168KB webp (≤180KB budget)
- LCP (p75 mobile)
- 1.9s · green
- Alt coverage
- 5/6 live · draft blocked
- Personalisation
- returning members see block 4 first
Rules of the room
Scheduled or deleted blocks need a second approver — home page is the shop window.
Every change keeps 30 days of rollback; the Father's Day hero was reverted in 40s on 6 Sep.
No block publishes without alt text, focus order and 4.5:1 contrast — the gate, not a guideline.