Reports hub

9 reports · one definition per metric, published in the data dictionary — no two teams carrying different "revenue" numbers

Sales & GST

Revenue, orders, AOV, payment mix, GST collected — daily, weekly, MTD, FY.

Daily 6:00am · owner FinanceOpen

Product performance

Units, revenue, margin, return rate and stock-turn per SKU; slow-mover and OOS lost-sale flags.

Weekly Mon 7:00am · owner RetailOpen

Cohorts & LTV

Monthly purchase cohorts, repeat-rate grid, LTV by tier and acquisition channel.

Monthly 1st 8:00am · owner GrowthOpen

Returns & QC

Return rate by reason/category, QC declines, exchange-vs-refund split, fraud flags.

Daily 6:30am · owner CX

Marketing attribution

Campaign revenue, coupon cost, ROAS with holdout lift — last-touch, labelled as such.

Per-campaign + weekly · owner Growth

Delivery operations

Missed pickups, exception rates by carrier, locker utilisation, promise-vs-actual ETA.

Daily 6:30am · owner Ops

Customers & segments

Segment sizes, migration between tiers, at-risk inflow, support-contact rate per segment.

Weekly Mon · owner Growth

Inventory & stock-turn

Cover weeks by category, aged stock, PO ETA slips, stocktake variance (next: Sun 14 Sep).

Daily 6:00am · owner Ops

Reviews & voice

Rating drift by product, moderation queue age, Q&A answer latency, NPS verbatims tag cloud.

Weekly Wed · owner CX

Last runs

Report	Period	Run	Status	Delivered to
Sales & GST	11 Sep (yesterday close)	today 6:00am · 41s	ok	finance@ + Priya
Delivery operations	11 Sep	today 6:30am · 1m 12s	CF-12 note attached	ops@ + on-call
Product performance	week 36	Mon 7 Sep 7:00am · 2m 04s	ok	retail@
Cohorts & LTV	Aug 2026	1 Sep 8:00am · 3m 40s	ok	growth@

Every metric links to its definition in the data dictionary (revenue = captured payments − refunds, GST-inclusive; AOV = revenue ÷ orders excl. cancelled). If a number on a screen can't cite its definition, it doesn't ship.