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Size guide

v2 draft · v1 live since Mar 2025 · rewrite driven by the size-between exchangers segment (96 customers, 2+ swaps/yr)

SEO 92 · a11y 4/5
Canvas · what shoppers will read

Find your fit

Measured flat, in centimetres. Garments are cut with 2cm ease unless noted.

LabelAUChest (cm)Waist (cm)Fits like
XS6–882–8764–69slim through shoulder
S8–1087–9269–74true to size
M10–1292–9874–80true to size
L12–1498–10580–87roomy over knits
XL14–16105–11287–94roomy over knits
XXL16–18112–12094–102relaxed
Between sizes? For outerwear and knits, size up if you layer; size down for a clean line under coats. Free double-swap for your first two exchanges — no reason needed.
Measurement diagram · alt: "Tape measure across chest, waist and sleeve of a laid-flat jacket" ✓

SEO panel

Canonical
self · no variants
OG image
size-guide-og.webp 1200×630 ✓
Internal links in
14 PDPs + cart size nudge

Checks

Heading order (h1→h2→h3)
Table header scope on every column
Image alt text
Reading age ≤ year 9
Second-approver sign-off

Version history

v2 — table rebuilt in cm, callout added, US column removed (returns data: US9 gap)draft
v1 — inches + AU, Mar 2025live
Why v2: 61% of size exchanges quoted "between M and L". The callout answers it before the parcel does.